Rubans is an online jewellery and accessories brand selling imitation, artificial, demi-fine and 925 silver pieces across everyday and occasion wear. Its site positions it as a very affordable one stop shop for jewellery from head to toe, with both ethnic and western ranges, and its Instagram pushes the same mix of demi-fine, everyday luxury and festive styling. The assortment is broad across earrings, necklaces, rings, bangles, anklets, hair accessories and clutches, but the strongest message is accessible sparkle with frequent promotions and a steady stream of style led edits.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.