Samant Chauhan is a luxury ethnic couture label that sits at the formal, occasion end of the market. The brand foregrounds designer lehengas, kurtas, sarees, blouses, dupattas and bridal and party wear, with a strong runway and couture vocabulary rather than everyday basics. Its own copy ties the work to Indian aesthetics, hand-woven Indian textiles, Bhagalpur silk, khadi, embroidery and a conceptual, story-led approach.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.