Sassafras

Sassafras is a homegrown womenswear label that sells fashion-forward western and ethnic clothing at an accessible price point, with a big emphasis on easy-to-wear novelty pieces. Its range spans tops, bottoms, dresses, knitwear, outerwear, ethnicwear and loungewear, and the copy leans on categories like summer dresses, ethnic workwear, resort life, elevated classics, festive edit and streetwear. The brand name is explicitly tied to the sassafras tree, with the brand saying it is inspired by the colours and wilderness of the trees.