Printed Kurta Sets · everyday ethnic lifestyle brand
Mulmul makes everyday Indian wear built around the kurta, with easy, breathable fabrics like mulmul muslin and lawn cotton. The label offers printed kurta sets, co-ord sets, dresses, sarees and lehengas, designed for warm weather workdays and family celebrations alike.
Mulmul leans into soft drape and light textures, often in mulmul muslin and lawn cotton, with options that use denim, cupro satin, organza and banarsi accents. Pieces are styled for flow, from printed kurtas to farshi salwars, and the festive look is finished with details like beads, pearls, sequins and embroidered juttis, plus embellished potli bags.
The range suits modern week to weekend dressing, from office and workwear kurtas to summer outings and travel plans. There are outfits for festive days, wedding season edits, and lighter celebration sets, with colour stories that commonly run through white-led and pastels, plus pink, blue and gold accents.
Mulmul came up for 75 shopper searches on Moodloom. Real things people typed, in their own words:
Moodloom makes ad creatives for Mulmul from the garments already here: new photographs of the pieces you already sell, in your own logo, palette and voice.
Feed, Story and Carousel, at the sizes Instagram and your own Ads Manager ask for. You download the files and run them yourself.
Fashion discovery for rising Indian D2C brands.
Taking Mulmul today needs an address on its own domain, or a line on your storefront.