Studio Virupa is a Tirupur based South Indian ethnic wear brand built around handcrafted sarees, half sarees, blouses, kurtas, dresses and kids wear. It foregrounds authentic regional weaves, especially Kanchipuram silk, Kalamkari, Chettinad cotton, Mangalgiri, Banarasi and Tussar silk, and pairs them with same day dispatch on ready stock, customisation and worldwide shipping. The range spans from daily wear cotton pieces to festive and wedding ready sarees and twinning sets, with a strong emphasis on occasion dressing for families.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.