SUBTRACT

SUBTRACT is a menswear brand built around comfortable wardrobe staples, with shirts, trousers, chinos, polos, tees, and suits/blazers positioned as everyday essentials rather than trend pieces. Its copy repeatedly frames the offer as sharp, timeless, and designed for movement, with comfort built in through stretch fabrics, flexible waistbands, and easy wear across office, commute, and after-hours settings. The brand sits in accessible-premium territory, with most of the range clustered around Rs 1,594 to Rs 2,152 and a higher peak around Rs 3,590 for its top pieces, which reads as a focused midmarket brand rather than a wide-value or true luxury play.