Tela Naari

Tela Naari is a handcrafted artificial jewellery brand rooted in Kanpur, selling oxidised, silver-plated, dual tone, pachi kundan fusion, gold-plated, and anti-tarnish pieces online. Its positioning mixes everyday wear with wedding, festive, and gifting use, and it repeatedly frames the range as premium but accessible, with phrases like affordable luxury, gift-ready packaging, and made for women who love effortless sophistication. The brand name itself is explicit in its copy, Tela meaning thread and Naari meaning woman, which fits its tribute to Indian women and craft traditions.