The Amethyst Store

The Amethyst Store is a silver jewellery brand built around 92.5 silver, 24kt gold plating, and gemstone heavy designs that span South Indian and North Indian references. Its site foregrounds necklaces, earrings, bangles, pendants, mangalsutras, oddiyanam, jada, vanki, and bridal occasion jewellery, with special collection names like Pakshi, Boho Goddess 2.O, Avikam, Deep Nagas, Victorian, and Pichwai. The brand positions itself as a wide, premium silver jewellery destination with worldwide free shipping, video shopping, and a strong emphasis on craft, precision, and personalized service.