The Indian Ethnic Co. makes handcrafted Indian everyday wear rooted in Ajrakh, Bandhani, hand block prints and handloom textiles, then cuts it into kurtas, dresses, co ord sets and sarees for modern wear. Its own copy frames the brand as story led and purpose driven, with breathable fabrics, timeless silhouettes, and clothing that feels personal rather than trend driven. The range sits around accessible premium, with a core price of Rs 3,450 and a tight spread from Rs 1,250 to Rs 6,500 that reads like a focused artisanal brand rather than a broad luxury offer.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.