Hand Block Print Kurtas · craft-led everyday ethnicwear
The Indian Ethnic Co. creates handcrafted Indian everyday wear using Ajrakh, Bandhani, hand block prints, and handloom textiles. Expect breathable cotton, slub cotton, mul, kota doria cotton, chanderi silk, and jamdani handloom cotton, shaped into kurtas, A line dresses, co ord sets, and sarees in rich reds, blues, pinks, and earthy neutrals.
The Indian Ethnic Co. works with artisanal techniques like Ajrakh and Bandhani, along with hand block printing and handloom weaving. Its fabrics range across cotton and slub cotton, mul and kota doria cotton, plus chanderi silk and jamdani handloom cotton. Pieces are cut into wearable shapes like straight kurtas and A line dresses, with prints on cotton and mul surfaces and occasional embroidery added on printed bases.
The range is built for week to weekend dressing, including workwear and festive plans. It suits women assembling an everyday ethnic wardrobe with polished silhouettes that are comfortable and breathable. Styles include co ord sets, kurtas, dresses, and sarees with hand block print motifs, covering both daily wear and occasion dressing. Price points run from Rs 1,250 to Rs 6,500, with a core around Rs 3,450.
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