Tvayi is an India-focused demi-fine jewellery brand built around 18K gold-plated, anti-tarnish pieces for everyday elegance. It sells necklaces, earrings, rings and bracelets, with a strong bias toward pendant-led gold-tone designs, hearts, florals, stars, bows, leaves, evil eye motifs and a few animal and zodiac pieces. The brand positions itself as a practical alternative to real gold, looking like real gold without the real gold price, and explicitly frames itself as waterproof, skin-safe and affordable.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.