Upasana Auroville is conscious clothing from Auroville, positioned as fashion that is kind to people and the planet. The brand leans on organic cotton, bamboo, khadi, handloom heritage and natural dyes to make relaxed summer sets, dresses, scarves and signature jackets that it frames as more than garments, something to be worn with awareness and lived in. Its own copy places it in slow fashion, ethical practice, and integral design, with a clear emphasis on India’s textile heritage and community rooted making.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.