Everyday Tees · fit-led essentials brand
Better Basics makes everyday essentials for India, with tees, bottoms, sleepwear and a small set of layering pieces. The label focuses on comfort and fit, using cotton, modal, cotton fleece, and stretch fabrics with tested wear and wash longevity.
Better Basics builds a narrow range of daily clothes that start with fabric and fit. Its basics use materials like cotton, modal, cotton blend, cotton-modal blend, cotton fleece, polyester blend, and stretch fabrics with spandex. The label emphasizes fit choice across Slim, Regular, and Relaxed, with fabric testing and wear and wash testing designed to support long lasting everyday use.
It is made for people who want one wardrobe that works at home, for work, and when stepping out, including loungewear and sleepwear. The collection includes tees, tanks and relaxed tops, structured heavy tees, drapey basics, and easy lounge sets in a solid neutral and muted palette. Fit and length options are made for different body types, including short, regular, and tall.
Better Basics came up for 36 shopper searches on Moodloom. Real things people typed, in their own words:
Moodloom makes ad creatives for Better Basics from the garments already here: new photographs of the pieces you already sell, in your own logo, palette and voice.
Feed, Story and Carousel, at the sizes Instagram and your own Ads Manager ask for. You download the files and run them yourself.
Fashion discovery for rising Indian D2C brands.
Taking Better Basics today needs an address on its own domain, or a line on your storefront.