Ojjas Crafts is a Jaipur rooted hand block printing label making cotton kurta sets, dresses, co ords, dupattas and sarees in a narrow mid price band. Its copy stresses artisan crafted garments, intricate patterns, comfort and style, with collections like Abeer, Kusum and Nargis built around floral butas, butis, borders and coordinated print detailing. The brand speaks to an urbane contemporary customer who wants everyday wear with craft detail, not heavy occasionwear.
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A mood, an occasion, a feeling, matched to real, wearable pieces from independent Indian brands.